Friday, December 26, 2014

Retail Visibility of Dishtv Project Report

A Project Report onRETAIL AUDIT & COMPARATIVE ANALYSIS OF BRAND VISIBILITY& AVAILABILITY AMONG DTH PLAYERS


INTRODUCTION

The project titled RETAIL AUDIT & COMPARATIVE ANALYSIS OF BRAND VISIBILITY& AVAILABILITY AMONG DTH PLAYERShas been carried out for Dish TV India Ltd, Hyderabad, AP. The main objective of this project is to know the Status of the company with the competitor and how to regenerate their confidence in the prevailing market condition

1.01 Retail Visibility:

Retail visibility is an important part of the marketing plan, and should have a reasonable budget allocated-even for a retailer operating on shoestring. In today’s competitive retail environment a retailer cannot afford to consider merchandising as a ‘frill’. Everyone is competing for the customer’s dollar. There are more choices out there for customers than ever before. Merchandising is more than simply the arrangement of products on the shelf. It is an important component of the business image. It should be considered when you design logo, business cards, brochures, letter heads, packaging and product mix.

1.02 Objectives of the project

i) To examine on Shop & In shop visibility / availability (Dishtv Vs Competitors)

Firstly it is important to know the assets, when it comes to BTL promotion. Assets include:
All the On-shop and In-shop branding elements as discussed earlier.
Secondly it is important to understand, what availability here means. Availability here is referred to weather the asset is installed or not.

ii)To examine product availability (Dishtv Vs Competitors)

Understanding of the products is necessary. The physical products of a DTH Brand are Set Top Box (STB) and Recharge coupons (RC). Information about the availability of STB and RC would solve the objective

iii)To examine Recharge availability (Dishtv Vs Competitors)

iv)To study product visibility (Dishtv Vs Competitors)

It refers to the hardcore demo connections and the quality of its installation i.e. weather a demo is there at the counter.

v)To understand offer awareness and acceptability (Dishtv Vs Competitors)

vi)To get a feed back on Dish TV’s services.

vii)Comparative Analysis of In-shop Demonstrators( Dishtv Vs Competitors)

Firstly it is important to know the assets, when it comes to BTL promotion. Assets include:
All the On-shop and In-shop branding elements as discussed earlier.
Secondly it is important to understand, what does availability here mean? Availability here is referred to weather the asset is installed or not.

viii)To examine the quality of installation of the assets.

 Here it is important to understand what is this quality of installation? Actually it refers to the state in which the asset is present there, weather it is properly installed or dislocated or has a torn flex or damaged due to some other reason.

ix)Monitoring the loss

Now, how to monitor the asset loss?  Those shops where the assets were not found even when they were installed by the company have to be registered as Loss of Asset at that particular counter.

x)Top of the mind Brand

In terms of brand exposure, companies want to look for high levels of unaided recall in relation to their competitors. The first recalled brand name (often called "top of mind") has a distinct competitive advantage in brand space, as it has the first chance of evaluation for purchase..

You can Download For FREE the Detailed 70 Page Project Report of  RETAIL AUDIT & COMPARATIVE ANALYSIS OF BRAND VISIBILITY& AVAILABILITY AMONG DTH PLAYERS “ From Below link:

The Project will cover the following topicsin detail:

  • The concept-Direct To Home
  • Porter’s Analysis of DTH industry
  • SWOT ANALYSIS FOR DISH TV
  • Market scenario
  • Marketing function at Dishtv
  • Understanding the Branding Elements
  • Do’s and Do not’s In Below the Line Advertising for Brand Visibility
  • RESEARCH   METHODOLOGY
  • Data Analysis & Interpretations
  • Findings & Suggestions to get on top of brand visibility of DTH in Hyderabad Market segments
We hope this project report helped you in getting better ideas for Fulfilling your Project.

All the best.

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