A Project Report onRETAIL AUDIT & COMPARATIVE ANALYSIS OF BRAND VISIBILITY& AVAILABILITY AMONG DTH PLAYERS
INTRODUCTION
The project
titled “RETAIL
AUDIT & COMPARATIVE ANALYSIS OF BRAND VISIBILITY& AVAILABILITY AMONG
DTH PLAYERS” has been carried out for Dish TV India Ltd, Hyderabad , AP. The main objective of this
project is to know the Status of the company with the competitor and how to
regenerate their confidence in the prevailing market condition
1.01 Retail Visibility:
Retail visibility
is an important part of the marketing plan, and should have a reasonable budget
allocated-even for a retailer operating on shoestring. In today’s competitive
retail environment a retailer cannot afford to consider merchandising as a
‘frill’. Everyone is competing for the customer’s dollar. There are more
choices out there for customers than ever before. Merchandising is more than
simply the arrangement of products on the shelf. It is an important component
of the business image. It should be considered when you design logo, business
cards, brochures, letter heads, packaging and product mix.
1.02 Objectives of the project
i) To examine on Shop & In shop visibility / availability (Dishtv Vs Competitors)
Firstly
it is important to know the assets, when it comes to BTL promotion. Assets
include:
All
the On-shop and In-shop branding elements as discussed earlier.
Secondly
it is important to understand, what availability here means. Availability here
is referred to weather the asset is installed or not.
ii)To
examine product availability (Dishtv Vs Competitors)
Understanding
of the products is necessary. The physical products of a DTH Brand are Set Top
Box (STB) and Recharge coupons (RC). Information about the availability of STB
and RC would solve the objective
iii)To
examine Recharge availability (Dishtv Vs Competitors)
iv)To
study product visibility (Dishtv Vs Competitors)
It
refers to the hardcore demo connections and the quality of its installation
i.e. weather a demo is there at the counter.
v)To
understand offer awareness and acceptability (Dishtv Vs Competitors)
vi)To
get a feed back on Dish TV’s services.
vii)Comparative
Analysis of In-shop Demonstrators( Dishtv Vs Competitors)
Firstly
it is important to know the assets, when it comes to BTL promotion. Assets
include:
All
the On-shop and In-shop branding elements as discussed earlier.
Secondly
it is important to understand, what does availability here mean? Availability
here is referred to weather the asset is installed or not.
viii)To examine the quality of installation of the
assets.
Here it is important to understand what is
this quality of installation? Actually it refers to the state in which the
asset is present there, weather it is properly installed or dislocated or has a
torn flex or damaged due to some other reason.
ix)Monitoring
the loss
Now,
how to monitor the asset loss? Those
shops where the assets were not found even when they were installed by the
company have to be registered as Loss of Asset at that particular counter.
x)Top of the mind Brand
In
terms of brand exposure, companies want to look for high levels of unaided
recall in relation to their competitors. The first recalled brand name (often
called "top of mind") has a distinct competitive advantage in brand
space, as it has the first chance of evaluation for purchase..
You can Download For FREE the Detailed 70 Page Project Report of
“RETAIL
AUDIT & COMPARATIVE ANALYSIS OF BRAND VISIBILITY& AVAILABILITY AMONG
DTH PLAYERS “ From Below link:
The Project
will cover the following topicsin detail:
- The concept-Direct
To Home
- Porter’s Analysis of DTH industry
- SWOT
ANALYSIS FOR DISH TV
- Market scenario
- Marketing function
at Dishtv
- Understanding the Branding
Elements
- Do’s and Do not’s
In Below the Line Advertising for Brand Visibility
- RESEARCH METHODOLOGY
- Data Analysis
& Interpretations
- Findings &
Suggestions to get on top of brand visibility of DTH in Hyderabad Market
segments
We hope this project report helped you in
getting better ideas for Fulfilling your Project.
All the best.
No comments:
Post a Comment